Marks and Spencer have announced plans to open a food hall on the outskirts of Ludlow.
The plans are for the M&S Food store to be opposite the Eco Park on a site which is currently allocated for employment use.
M&S will begin a public consultation with drop in sessions for the public at the beginning of December.
Ludlow councillor Andy Boddington said: "There will be a lot of issues to consider here. Another out of town store in a town that has thrived on its distinctive, largely independent retail offer in the historic town centre. The site ticks the boxes for road and bus access. There are suggestions from what we know so far that the designers have looked at the landscape screening aspects, as it will be visible for miles to the south, east and north east."
The public consultation sessions will be held on Thursday 1sr December 12pm to 4pm and Friday 2nd December 10.30am to 4pm at the Ludlow Assembly Rooms.