Design plans suggest Sports Direct could move into the former Flannels shop on Commercial Street in Hereford.
The drawings which form part of the relocation plans for British luxury brand retailer Flannels also show clothing store USC signage on the frontage.
All three stores are owned by Frasers Group plc which was formerly Sports Direct International
plc.
A company spokesperson said the new Flannels store will house two floors of carefully curated men’s and women’s luxury designer clothing and accessories.
He said: “I am unable to confirm Sports Direct’s plans to open a new store at the moment.”